| By :
Joelle Rene Hughes
In today's oversaturated internet marketplace, driving traffic to your business site or sales page can be quite a challenge. Would you like an easy solution to this difficult task? Welcome to the world of video marketing. So what makes video marketing different? Well, for one thing, viewers can watch a video whenever they want to and on their own initiative rather than being hounded by uninvited solicitors. Next, with all the creativity that goes into video marketing, videos can be fun to watch. Finally, most people are tired of reading. They prefer the multi-sensory experience that videos offer. Add to that the fact that YouTube alone receives over 60 million viewers per day ready and waiting for the next awesome video to be released. Since the viewers are able to search for specific types of videos or video content, they provide a targeted viewing audience. That's exactly what you want for your product and business promotions - 'targeted traffic'. If you are thinking that creating marketing videos is too difficult, think again. It's easy! That's why there are so many videos available, almost anyone can do it. To make video production easier still, there are several video creation products available that will have you creating your own marketing videos in no time and for little or no cost. For starters, consider using a screen-action capture program like Camtasia Studio by Techsmith. This software works great for creating tutorial videos or product reviews. You can also import still images and link them together with a variety of image transitions and add a music soundtrack or audio clip. Another popular video creation program is Animoto, an online video hosting and creation service. With Animoto, the video creation process is automated; you simply upload your images and music, add some text and the video is created for you. You can also select a music clip from their soundtrack library if you don't have your own. Animoto offers a basic (free) account as well as two fee-based subscription accounts. A third option for video creation is Jing, also by Techsmith. Jing is a free product that you can use to capture screen shots or record a short video of onscreen action and then enhance it with arrows, text and highlights. After your video is produced, it can be shared over the internet with a custom URL to your ScreenCast video.com. For more advanced features including an automatic upload to YouTube, consider purchasing the Pro Version of Jing. Finally, for another cost-free way to create simple marketing videos, try Windows Movie Maker. Windows Movie Maker allows you to produce 'slideshow' style videos and comes standard on most PCs. With their online training tutorials and user-friendly interface, these video creation products will have you producing high quality marketing videos in no time. Now that you've learned how easy and inexpensive it is to create your own marketing videos, it's time to capture some of that targeted video traffic and direct them to your web site or sales page.
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